![]() ![]() 1-Describe the product (what does lyft do, who uses it and how)Ģ-Clarify the scope of the question ( why the improvement is needed, match an old woman with a slow driver, match kids arriving late with a trusted driver known in the neighbourhood )ģ-Choose a metric (% of increase in customer statisfaction, % of decrease incomplaints,% of increase in specific market segement, ) and explain the reasoning behind why you chose that particular metricĤ-List the user groups and select yours (chose user groups that are distinct from each other and have unique characteristics.
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